Okay, let's be real. Yes, we all took classes in school that taught us the written English language, and some of us got decent grades in those classes. We've written letters to friends, and today we text people all day long. So why don't you just write that web page/blog/newsletter/marketing piece yourself?
Here's why. There are many types of writing, and each is unique in how it is designed to reach the intended audience. Creating a written piece that works is more than just a bunch of words. Creating a page for a website is very different from a press release, for example, let alone the creation of a social media campaign, script for a TV commercial or writing a memoir.
Writing is an art form. When you go to a museum, there are tons of paintings created by many artists from around the world and during different timeframes. How different are they from each other? Very different, right?
Let's say you narrow the selections down to just one artist. Do all the pieces look identical? If you can see when they were created, did the artist's style evolve? Do all the paintings evoke the same emotion from you? Writing is a lot like that.
Every writer's style is unique, and has a voice. Well-trained writers can take on the voice of their clients while still bringing their experience, training and wisdom to each and every piece created. Working with one writer rather than multiples means consistency in your branding, which your marketing department tells you is necessary.
Your human resources and accounting departments will tell you that having one person who knows your business, brand and style is cheaper and more productive than hiring writers off bid-style websites who may not even have command of the English language, At first it may seem cheaper, but it's not and can do more harm than good in the long run when there's no consistency in your style, brand or message.
A good writer will write solid copy. A better one will write copy that accomplishes your end result. The writer you want is one who can do both, AND help you create a writing plan that integrates with your marketing plan, business plan, or any other goals you have in mind.
Call me. Let's talk. Then turn me loose and see what I can do for you. Aren't you too busy to do all the writing that needs to be done?
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.