The addage of 'you only get one chance to make a good first impression' is still true today. What's new, is that it's become even more important to pay attention to the minute details than ever before. People draw impressions at a lightning speed today, compared to just 10 years ago.
When you review someone's website, do you notice if there are a lot of typographical errors? Do you notice if the blog hasn't been added to on a regular basis for quite some time? How about if you notice outdated material from two years ago? What's your reaction? I know that for me, I ask myself if this company truly cares about their image, doing a good job, and whether they would take the same kind of care of me. When I see a website that hasn't been updated in a while, I even question whether they're still in business.
As a business leader, it can be difficult to take the time to create blogs, post them, or to write the content for an entire website. So don't! Hire someone who is a prolific writer, skilled in marketing messages and has an eye for details. You won't be sorry.
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.