So you have a brand new website. Good for you! It looks all nice, shiny and new. It has lots of bells and whistles to generate traffic to it, and to help you capture folks' emails when they stop by. That's all good. But what brings them back?
The catch phrase these days is that people buy from those they know, like and trust. So how do you get them to know, like and trust you? Through regular exposure. That exposure can be from seeing you on commercials, hearing you on radio, or by talking with you through your website. How do you do that? Your blog is the easiest way.
It would be great to write a daily blog, and have folks sign on to receive that every morning. That might work, depending on your business. But it might also turn off others if you hit their mailboxes day in and day out. So how often is enough?
That's truly up to you. If your business is all online, I'd say hitting the keys three times a week is not out of the question. If your website is just a calling card, it may be enough to blog once a week or even once a month.
So what are you going to talk about? And do it for how long??? Blogging needs to be done consistently, or the impression you give your clients is that your not dependable, or worse, out of business.
Write about things your clients care about that are related to what you do. I should never write about car maintenance, for instance, or you'd tune out. Blogging is the way to keep your clients coming back to your website, to see what's new, learn new things, and gain tips on how to better their businesses and themselves. Keep a running list of topics in a file, so when you have one of those writer's block moments, you already have choices. You can even write your blogs ahead of time and post them on a schedule. There are software programs that can automatically post in multiple locations for you.
So write away!
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.