There truly is an art to sales and marketing, along with science and finesse. Those who are truly good at it, do so with folks believing they've made a buying decision rather than someone having sold something to them. Yet it is clear, if the message is not received, it will not be heard. So how does one create marketing materials; press releases; generate social media blogs that are interesting, and motivate someone to pick up a phone to call? How does one become an expert in generating sales and marketing content when their business is something else entirely?
The answer: you don't.
Over more than 30 years (OMG, do I have to admit that?), I have written more sales and marketing content than I care to admit. I still do. I author a weekly column for a magazine that is actually building my reputation as an author and expert in my field. I trademarked my sales techniques and published a book on how to sell exponentially in the year 2000. I taught sales techniques professionally, and was heard on many radio stations around the country, talking about how to do it respectfully.
Now I bring all that experience to bear for my clients. I write the sales, marketing and public relations content so you don't have to become an expert at it, in addition to everything else you do. No more staying up all night, writing and re-writing something, then sending it out, only to have little or no response. I know how to spell. I have a handle on grammar. I know the difference between a verb, adverb and prepositional phrase. Heck, I can diagram a sentence for you if you really want to test me!
The point is, I make my living writing content on behalf of my clients as well as for myself. I can do it better and faster than most, which gives my clients the ability to focus on doing what they do best as well: calling me to have me write content for them. Then they can be content to focus on other things.
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.