We all hate spam. Even spammers hate receiving spam. That's why the Federal Trade Commission established the CAN-SPAM Act. Do you know what's required of you before you hit the send button on your latest newsletter/email blast? The regulations stipulate that you must include a way for someone to opt out of receiving your messages, that your Subject line is not misleading, that you give your physical address in the email, and that you also identify clearly in your message that it's an advertisement, among other things. Penalties can run as high as $40,654 PER SEPARATE EMAIL if you are found to be non-compliant.
Here's a link to the FTC's compliance guidelines.
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.