When you hire someone to blog for you, it's important to have them write in a style and voice that represents your brand. They need to take on your persona - making the world believe you wrote it, but sometimes better than you could or would have.
For instance, are you dyslexic but have a strong message to be heard? Having someone who can take that message and polish it for you will help you appear stronger in your own voice.
Perhaps you just don't have enough time to write your blog posts. Having someone who can step into your industry and generate content on a regular basis gives you the ability to establish yourself as an expert in your field and maintain the appearance of being on top of your game with fresh website content, social media posts and more.
Here's an example of a column I write on a regular basis for a networking magazine in the Las Vegas Valley. The target market is entrepreneurs, solopreneurs, and networking professionals. Enjoy!
Ronnie Roll is a published author, regular columnist, and entrepreneur that provides support services that allow business owners to do what they do best - run their businesses.